Pequod are a fantastic client who understand the importance of a bomb proof brand and the benefits it provides. Their global reputation, unrivalled service offering and an industry respected workforce may also have something to do with their success.
Pequod Associates provide a range of professional services to insurance, trading and shipping markets throughout the world. Their clients include some of the world's largest brokers, insurance companies and trading groups and as such it is vital that they deliver a clear and concise message at all time, in which ever languages are required.
From it's offices in London, Singapore, New York and Brazil, Pequod are extremely well positioned to provide their Clients a truly global service.
A logo should first be memorable, and have a symbolic essence of what a company or product represents. At TCMC we believe that every logo must be unique and effectively communicate your message.
We are committed to the consistent delivery of high quality logo designs that enable our clients to stand above their competitors. Our winning design team that has been conceptualising and designing logos for a variety of businesses for close to 20 years and remain passionate about what we do.
A custom logo design should be able to meet existing design principles and standards like; balance, proximity or unity, alignment, consistency or repetition, white space and contrast. It should also be able to withstand resizing. Whether it’s splashed across a billboard or printed on a business card, it must maintain its integrity and original form – a real challenge for any logo design company.
At TCMC we think that the term “corporate identity” can mean a few different things depending on the context in which it is being discussed. In a nutshell it is ANYTHING visual that represents you business!
It is not just the company logo but it is the stationery system, marketing materials, advertisements, online reputation, right through to the way in which an employee answers the telephone.
For years, when people think of sports the “swoosh or tick” is at the forefront of their minds. It is their symbol along with their tagline “just do it”, which is; simple, clear and concise. To this day, the Nike symbol still has a loyal following because their corporate identity design has been effectively delivered to their target audience. The same goes for every successful logo, image or product icon that has translated to mass revenue and fierce consumer loyalty. However, the development of a company’s corporate identity isn’t just about it’s logos or stationery system; it also touches on things like a company’s reputation, reliability and longevity.